A couple arriving by helicopter above a Mediterranean marina of superyachts

Distinctive brands.
Extraordinary experiences.

A collection of leading global brands, united by a commitment to the very highest level of lifestyle and travel.

Global reach. Personal perspective.Explore the group

Individual expertise.
A shared standard of excellence.

FITS Group brings together a family of specialist brands operating at the pinnacle of lifestyle and travel. Each has its own character, its own expertise and its own extraordinary world of access. Together, we create possibilities beyond the expected — for our clients, our partners and the people they serve.

Five brands. A world without limits.

Specialist by nature.
Exceptional by design.

The frescoed vault of a grand Renaissance chapel hall
Ultra-luxury travel · B2B01

Flag in the Sand

The partner behind extraordinary journeys. Giving the world’s leading luxury travel providers access to exceptional products, rare experiences and seamless on-the-ground expertise.

The wild landscape of Curious Wolf’s bespoke journeys
Bespoke experiential travel02

Curious Wolf

Travel beyond the obvious. Individually composed journeys for the endlessly curious, bringing together rare access, remarkable places and deeply personal experiences.

A coastal links golf course in the early morning
Exceptional golf journeys03

Fairways & Flagsticks

The game, at its most extraordinary. Private golf journeys, access to coveted courses and unforgettable moments with the people who define the sport.

The Private Office lifestyle collection
The Private Office
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The Private Office

A discreet partner for an exceptional life. Personal lifestyle management and concierge services, delivered with precision, care and an uncompromising attention to detail.

Behind-the-scenes access to a Formula One race team
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ACCESS

by Flag in the Sand

The secured source for the world’s most sought-after events. Sport, music, fashion, red carpets, the arts and award ceremonies — from sold-out occasions to invitation-only moments.

Remarkable access.
Uncompromising service.
Nothing left to chance.

Behind every FITS Group brand is the same belief: the exceptional is never accidental. It is the result of trusted relationships, specialist knowledge and a deeply personal understanding of what matters. Different worlds. The same exacting standards.

Extraordinary begins with a connection.